Teacher: Farah Tan

Course outline
This course is structured to provide students with a good understanding of fashion marketing and the worldwide clothing industry as well as an appreciation of garment technology and clothing materials. Study units will include: fashion marketing, marketing management, product development and business management. The marketing of fashion takes place at all stages of the development, production and distribution of garments. In this course, students will also be required to develop a marketing plan of their own and apply all aspects of what they have learnt in class into their personal projects.

Timeline

Week 1  Introduction to Fashion Marketing and Merchandising  The Nature of Fashion  The Fashion Consumer Week 2  Creating and Marketing Fashion   Fashion Communication   Integrated Marketing Communications Week 3  Process of Product Development  Design Development and Style Selection  Buying for a Retail Store Week 4  Develop a Marketing Plan  The Marketing Concept  The Product Mix Week 5  Selecting Merchandise  Distribution Mix  The Price Mix Week 6  Location and Design  In-store Merchandising  Window Displays Week 7     Advertising in Fashion     Departments and Agencies     Concepts Week 8    Customer Service    Direct Marketing    Legal and Ethical Retailing

Class assignment
Students will have to design, plan and assemble a mini visual merchandising project (window display) of their own creation as part of the course objective.

Tuition fee: RMB 5600

Fall Session
Section A: Monday & Wednesday evenings (6:30 PM– 9:00 PM)
                   8 weeks from October 22nd to December 12th, 2007. (Course code: FM105)

Summer Session (registration closed)
Section A: Monday & Thursday evenings (6:30 PM– 9:00 PM)
                   6 weeks from July 9th to August 16th, 2007. (Course code: FM103)

Section B: Tuesday & Friday mornings (9:30 AM – 12:00 AM)
                   6 weeks from July 10th to August 17th, 2007. (Course code: FM104)

Spring Session (registration closed)
Section A: Tuesday & Friday mornings (9:30 AM – 12:00 PM)
                   6 weeks from May 29th to July 6th, 2007. (Course Code: FM101)

Section B: Monday & Thursday evenings (6:30 PM – 9:00 PM)
                   6 weeks from May 28th to July 5th, 2007. (Course Code: FM102)

Tuition fees may be submitted by cash, bank card or credit card. With the original receipt, a refund in full can be made if the prospective student notifies us in writing of his/her withdrawal from the course one week before the commencement date. If using a foreign bank card, a non-refundable charge of approximately 3.1% of the tuition fee (about RMB140) will be deducted by the bank to cover transaction costs.
 

Tel: (86-21) 6448 1768     Add: Room 106, 2088 Kaixuan Rd. Shanghai (near Panyu Rd.)
ICEC, Continuing Education School, Shanghai Jiao Tong University
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